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What Is Your Business Saying Behind Your Back?

What message are you trying to send to your existing and potential clients and is the message they are getting the same message you are trying to send? When you become a business owner you have an obligation to your business, and more importantly yourself, to ensure the messages your business is sending reflect your core values and beliefs.

Core values in business quite often reflect the personal beliefs and values of the business owner. How you utilize those values in your marketing efforts will determine how your potential and existing clients view you and your business. Here are just a few ways you are communicating your values to others:

Business Name:
The first contact others have with you and your business is your business name. When you answer the telephone, meet others in person or send out marketing materials, your name is an essential component of that “introduction”. Having a good solid business name you can stand behind is one of the most important business tools you need to create a thriving business.

Slogans or Taglines:
A slogan or tagline is an extension of your business name and allows you to further define your business. Just as your business name needs to be a name you can stand behind, so must your slogan or tagline. Try to stay away from cutesy taglines unless it is the image you are trying to send to a potential client.

Many people exert great effort and energy when choosing a name that will reflect their personality but forget that the core values that drew them to their name needs to extend into any logos or other symbols they use to parlay that name. Be careful when choosing symbols to ensure they present a consistent and solid ideal. For example having never been to Sue’s Restaurant, if Sue uses curving letters that look like calligraphy in her logo a person might conjure up an image of a high class restaurant yet block style letters will conjure up a completely different image of a family type restaurant.

Marketing Campaigns:
Always ensure your values speak through your marketing campaigns. These campaigns include brochures, business cards, Web sites and so on. For many the first contact they have with your company will not be a personal one so your marketing materials need to communicate your message. Have others read your marketing materials and tell you in their own words what your company stands for. Their “synopsis” will reveal whether or not you have “hit the mark” with your marketing materials.

How You Speak:
Many people act professionally on the telephone or in person, but forget they should exude the same professionalism at all times. Remember that what you are saying, whether in forums, blogs, articles or books reflects upon you as much as if you were talking to the person in public. Be careful not to “air your laundry” in public forums or blogs as the Internet allows anyone to see how you handle yourself both professionally and personally. Remember as a business owner you always, always represent your business and not just yourself. It is okay to have an opinion on something, but does that opinion reflect how you want others to see you and your business?

How You Dress and Act in Public gatherings
Not only is speaking an important part of conveying your business to others, but so is how you act and dress. Take once last look in the mirror before leaving for any function to ensure the image looking back at you is the image you want others to see. Also, keep in mind that even if you are not attending a formal function, you are still representing your business even if you are just running to the corner store. How likely are you to run into a client or potential client along the way?

The key to creating a thriving business is ensuring that your business reflects your core values in everything you say and do. Make sure when your business is “talking behind your back” it is saying the things you want it to be saying.

Yvonne Weld is the author of The Ultimate Guide to Creating a Thriving Business and is the owner of ABLE Virtual Assistant Services. Have you truly created a thriving business? Could your business survive any obstacle thrown at it? Start now to create a thriving business by creating your own business manual. To download your free copy of the 13 areas you should consider when creating your own business manual visit

Are You Ready For A Home Based Business?

Today many people are currently unsatisfied in their careers and are looking for opportunities to work at home. A home based business can have so many rewards, no boss, more income, less stress and spending more time with your family to name a few. The solution for this desire is quite simple, find the perfect work at home opportunity that meets your goals and interests.

Locating the right work at home opportunity isn’t very difficult. Everyone is unique and has their own gifts and talents. Learning your gifts and talents in the business world,will help you decide what type of home based business you will do best.

The perfect home based business should include your interests. Any home based business requires that you be a “Self Starter” and motivate yourself to do better then working for that lousy boss you had at your last job.

Anyone can easily create a work at home opportunity, but finding a home based business that can financially support you is a lot harder to come by. You can look for a business that offers telecommuting opportunities that allow you to work at home The benefit of working at home in these types of careers is a safer, more secure revenue stream then owning your own business. The down side, your still working for someone else.

So your ready to start your own work at home business, and you have a concept you may like to do, then your ready to do some research. It’s very important that you, focus on what you want to do before going through the vast amount of home based business opportunities advertised all over the Internet. A great place to start is with a reputable work at home directory, such as []. A legitimate home based business directory can save you a great deal of time and energy as they have already done the research for you and will help steer you away from online scams.

Although running your own business may sound easy, motivation, determination and initiative are all very important characteristics of a successful home-based entrepreneur.

Here is the basic concept for running any successful home based business.

1st – Have an idea of what kind of items or service you would like to offer

2nd – Do the research on your competitors and see how your business can get noticed and stand out.

3rd – Getting started, how to get your plan in motion.

4th – Bigger is better, knowing your competition is key. Your goal is always to be bigger and better.

The setup process in building a lucrative business seems like it gets more difficult as you go, but if your committed and stay the course your business will soar.

In the first step of creating a home based business you need an idea or a concept and determine what you would like to do. The types of home based businesses vary greatly. You can take any interest or idea and turn it into a sales and service oriented business. You can also find a preexisting home based business opportunity that has a well thought out business model with great support and use it as a stepping stone. One of the hottest ideas right now is selling products through auction sites. Home based opportunities like have taken this idea to the next level, allowing you to sell any type of products or services that your interested in. Partner yourself with a business opportunity that you are interested in, and success is sure to follow.

The next step in creating a home based business is researching other businesses that offer what you are planing to offer. Market research can help you to figure out what will make your home based business idea unique. Whether it’s just finding out price points or marketing strategies, knowing your competition is a key to success.

The third big step with setting up a successful work at home business is getting paid by your customers. This area generally requires the ability to get people to understand why your service or product is important . If it’s your low cost, let them know what your competitor is selling it for, if it is a service , let them know the benefits of choosing you over your competition.

The fourth step is how you keep your business a success. Non stop research for what other businesses are doing will help you to provide better services and products for your customers. Always remember to scout for any new competitors, because if they’re as smart as you, they’ll be watching you too.

You may find that one step is usually simpler for one person than another. The simplest way to guarantee that your home based business allows you to reach your goals is to plan well and always be ready to meet your customers needs. As change is always inevitable, the work at home business that can change and grow, will always be the one that stays on top.

The last ingredient to running a successful home based business is you. If you want to keep your home based business going you must believe in yourself and what it takes to succeed. Its always a huge step when your making the decision to start a home based business, but use that “old” fuel of frustration and failure to remind you that you have what it takes to succeed, desire & determination.

Small Business Loan – Starting Your Own Empire

An entrepreneur is not the type of person you find everywhere because not everyone has got the guts and determination to turn a startup business into a prosperous one. This type of person not only needs endurance and intelligence, but money as well; that is when a small business loan comes in.

- Small Business Loan -

There are always two parties in any business. Two sides of the counter: “You”, the provider and “they”, the consumers. It might not be easy to digest, but the way to get the best results is to identify an unsatisfied need in “them”, the public. Then, “you” create or choose a product to satisfy that need. Although it may sound simple, it is not. The market will show you that people make decisions based on emotions and not on knowledge. Why is this important? It is simple: today’s topic is small business loan, and how to prepare yourself to get one to start up the business of your dreams. Business owners sometimes stop being entrepreneurs and become regular people; taking on a small business loan for something they want and not what the company needs.

- Tips for Getting that Small Business Loan -

One of the first things is to accumulate information. Look into statistics, general response from the public and marketing strategies. Try also to sketch a budget plan as backup in case of an eventuality that will show the lenders you are prepared for everything, and that you are also a well organized, somebody to trust with money, and who will certainly end up paying on the scheduled time.

When the time comes to apply for your small business loan, make your presentation as neat and clear as possible. Act as if you were the CEO of your Corporation, even before it is a reality. Write down your presentation and learn it by heart. Use notes, graphs, pie-charts and anything that can help you make your points even clearer as to what your intention is. The main message with this approach is making it clear you are a confident and reliable; that you have the ability to put the small business loan to good use and succeed along the way.
Lenders worry about one thing: if you, as the owner of the business, will be able to pay them on the specified time, and that you will not have obstacles along the way.

- Sell your idea as a profitable business to get the small business loan -

The one thing you should never do is ask for “help”. That small word is a no-no. Offer the lenders of the small business loan a partnership. It may have the format of a loan when you get down to the paperwork, but in essence, is a partnership. Make sure to keep the greater percentage of the business for yourself. The decision-making must be all yours. The capital can come from anywhere, but the business should always be yours as it is your idea and creation.
You have the know-how and you have to show the small business loan lender that is the case. The more you know about the trade, the better and easier it will be for you to get the small business loan and the higher your chances of succeeding will be.

- Feel great and let the lenders notice it -

Organize your business plan and have some copies printed. Present them in a neat folder to the banker or the lender when you finally start searching for the loan. The fact that you have gone into all the trouble of drawing up a business plan will make you feel confident, positive and eventually great. Giving a good impression to your lenders and short-term business “partners” will increase your confidence even more. It will also corroborate to the small business loan lender that you are on the right track and that can make the difference.

Remember to ask yourself all sorts of questions you can come up with and answer them. This is a great way to feel prepare for any unexpected situation when talking to the lenders.

We have different articles on interesting topics and current and former clients’ experiences with our programs. Take a look at the different situations on Small Business Loans and related topics that people can fall into and how to keep yourself a debt free person.

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